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Poderi Aldo Conterno was founded in 1969 when brothers Aldo and Giovanni Conterno divided the family’s Giacomo Conterno estate over philosophical differences. Aldo was interested in creating a more approachable style of Barolo while Giovanni wanted to produce his wines in a rigorously classic style. Aldo moved to the Bussia zone of Monforte where he purchased the Cicala and Colonnello vineyards, making him an exception rather than the rule during a time when it was much more common for wineries to buy grapes rather than work with estate-owned fruit. Giovanni continued to make his wines under the existing Giacomo Conterno label (WineAdvocate, Nov 2007).