Representing Fine Wines of
the World in China

Roque is a full service wine importer and wholesaler for world class estate wineries.

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Who We Are

Roque Fine Wines is a China-based fine wine import and wholesale company with offices in Shanghai and Beijing. We are a team of seasoned wine professionals with over 25 years of combined experience importing, distributing and marketing wine from some of the world’s excellent estates and chateaux. We are committed to representing a world class portfolio of wineries as well as to servicing our customers and assisting in the process of educating the end consumers in the growing Chinese market.

What We Do

We provide door to door solutions for the world class estate wineries. Our core activity is to provide “on the ground” sales and marketing for our client wineries. We build stable distribution at restaurants, hotels and retail stores. Our team of logistics and compliance experts ensure your wine is safely imported into China. Then we build the sales and brand reputation of your wine in the market.
Roque Process: Import, Wholesale, Distribution, Retail

Brand Building, Stable Distribution

Roque Fine Wines holds expertise in building brands and representing family owned and estate wineries from the top producing regions in the world. We have established a route to the Chinese market for these wineries by building wholesale distribution to hotels & resorts, restaurants, specialized wine retailers and private clients.

Quality Assurance, Predictable Demand

Roque Fine Wines is committed to handling wine in the delicate and thoughtful manner fine wine producers require. From a critical care standpoint where we maintain proper temperature control and avoid mishandling during transport. Building brands in the proper market channels with long-term brand equity and consumer admiration intact.

Roque Fine Wines focuses on family owned estate wine producers. The world is comprised of hundreds of corporate wine producers and thousands of independent estate wine producers. Both have a role in China’s dynamic marketplace but it is the independent estate wine producers that drive our passion for the business. Finding the best estate wines in the world and bringing their wines to the market is like a great treasure hunt. Each estate has a story:

A story about the people who make the wine; a story about the place where the wine comes from; and a story about the history of the people and the place; and finally, a story about the vintage.

Telling the stories of our winery partners is a critical part of what we do.

Wine Estates with a Story

Painted Walls and Paintings on the Wall

Wine is a beverage to drink but some wines are also an experience. Something more than just a drink. To understand the difference it is helpful to think of the difference between the paint on the walls of a room and a painting you hang on the wall.

You paint the walls of a room to make it look nicer, more appealing. You hang a picture on the wall of a room for the same reason. But a painting hanging on the wall, a picture, not only makes the room nicer but it also tells a story. A painting tells you something about the artist, perhaps about a place, or a period in time.

The world’s best estate wines are like a painting hanging on the wall. Not just a beverage to enjoy but also a story to ponder. Our producers produce not just paint, but paintings.

The Market

China is an exciting market with tremendous growth in consumer goods. However, it is a market that may cause a fine wine producer more grief than satisfaction. China is a huge country of over 1.3 Billion people; that being said, China is effectively a small country when it comes to wine consumption with as low as 48 million wine consumers according to a 2016 study by Wine Intelligence.

Success for our fine wine suppliers is not measured by how big their first order of wine into China is; instead, success is about building stable sales, repeat orders, and growing their market presence. We want to bring the right quantity of your wine into the market and build brand equity while increasing sales and distribution.

Wine Estates with a Story to Tell

Some of Our Producers

Browse our producer profiles.

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Senior Management Team

Learn more about the whole Roque team.

rob-bevis

Rob Bevis, President

Rob has been in a senior management position in the premium wine importing/agency business in Canada since 1994. In the summer of 2013, Rob launched Roque Fine Wines with the goal of becoming China’s respected importer/wholesaler of fine wines from top wine estates around the globe. Prior to forming Roque, Rob was the President, and largest shareholder, of one of Canada’s important premium wine importer/agencies (Trialto Wine Group Ltd.) He departed Trialto in 2011 and subsequently sold his interest in that company. Rob achieved his B.Comm in 1990 and worked as a computer programmer in the oil exploration business. After 4 years, Rob went back to school and completed his MBA in Enterprise Development at the University of Calgary, after which he decided to focus his career on a more “romantic” liquid asset – wine. Since then, Rob has been helping people and companies grow and achieve their goals in the fine wine business. He has traveled to most of the important exporting wine regions of the world and has tasted thousands of wines. His passion for wine, and his passion for business, create the perfect combination for success.

shelley-jackson

Shelley Jackson, Director – Operations/Marketing

Shelley was born and raised in Vancouver. An expert in logistics and marketing, she started in the Wine Importing/Agency business in 1999. Shelley specializes in regulatory compliance, inventory management, pricing, budgeting, forecasting, supplier relations and wine marketing. With a passion for organization, systems and processes she has led a team responsible for the logistics and inventory management of over $35 million of wine annually. Over her tenure, Shelley has built relationships with a global network of wine producers. Today she works closely with China’s experts in local and global logistics to ensure our wines are handled properly and processed efficiently. She loves to travel and has visited many of the great wine regions of the world; appreciating the wine, food and culture each has to offer. She is an avid runner, swimmer, and skier. She is a loving wife of Rob and has two young children Matthew and Alexander.

Contact Us

Shanghai – Head Office

President – Rob Bevis
rob.bevis@roquechina.com

Supplier Inquiries – Shelley Jackson
shelley.jackson@roquechina.com

Roque Wines (Shanghai) Company Limited
Gumei Road No. 1648, Leye Park, Building D, Room 106
Xuhui District, Shanghai, P.R. China 200030
罗克酒业(上海)有限公司
上海市徐汇区古美路1648号乐业天地D座106室

Beijing – Office

Director – Tom Cui
tom@roquechina.com

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